Top 10 Tips for Marketing to Elopement Couples

Are you wanting to add elopement weddings to your calendar? We have some great marketing tips to help you book more elopement weddings this year and next, so read on…

Couples looking to elope are not looking for the same experience as your typical wedding couples. So with that in mind, the marketing that you need to do to attract these couples should be different. It is worth it to take the time to attract these couples if you want them to book your services for their wedding day.

Most couples who are planning to elope are looking for a non-traditional wedding experience, so if you are looking to market elopement weddings, you need to understand first and foremost what they are looking for. Typically elopement couples are either looking to book an all-inclusive elopement package where everything is taken care of for them or they want something very simple and are doing everything themselves. 

Because elopement couples are looking for something non-traditional they may not be looking at popular wedding planning resources and will get their information in less mainstream ways. In fact, they may not even be looking for your services since they may be under the impression that they don’t need it. So, in order to get out in front of your ideal elopement couple and let them know that you just may be what they are looking for, you will have to adjust your marketing a bit and make sure you are addressing what they want.

One of our top tips is to create elopement specific marketing materials. Don’t send out the same email as you send to traditional wedding couples, make sure your materials are geared towards elopement weddings. This applies to not only the emails you send out, but your pricing, sales and marketing materials too.

Make sure you outline that these are Elopement Wedding services and have pricing that makes sense for a smaller guest count, smaller budget and/or a shorter time frame. Use images that are going to indicate that you have experience doing these type of smaller weddings and that are going to attract couples looking for a more intimate wedding experience.

The things that elopement couples value are different from a typical wedding couple, there is more of an emphasis on overall experience, making sure their day is personal, the guests who are in attendance (if any) , capturing their day and the ceremony itself. When you market your service to couples with this in mind you are bound to attract the right couples.

Want more tangible tips you can put into practice? We have a freebie we created just for you with nine more tips you can implement right away in your biz and start booking more elopement weddings. Click on the link below and we will send that to you right away…

( 10 ) Tips for Marketing to Elopement Couples

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